Super Bowl and large-event brand activations in Los Angeles
The Lime Truck runs branded food truck activations across Los Angeles for Super Bowl week and other large events. Your brand goes on our truck. We handle the wrap, the menu, the staff, the permits, and the day-of work, so your team isn't chasing a wrap shop, a caterer, and a permit runner separately in a crowded week.
We are an independent food truck operator, founded in 2010 by chef Daniel Shemtob. We are not an official NFL, Super Bowl, or SoFi Stadium partner, sponsor, or licensee. What we offer is a wrapped truck, already based in this market, that can move with your calendar during a busy event week.
2010
Founded in 2010
Feb 14, 2027
Super Bowl LXI
3 weeks
Minimum for a basic activation
6-8 weeks
For a fully wrapped truck
50
Guest minimum
Super Bowl LXI in Los Angeles
Super Bowl LXI is Sunday, February 14, 2027, at SoFi Stadium in Inglewood, California. Game time is still to be announced. Brands and agencies flying in for that week often need a branded presence that can show up at a private event, a fan-facing date, or a series of stops around the city.
We plan activations during Super Bowl week in Los Angeles, including activations near SoFi Stadium. We do not claim on-stadium rights, official hospitality access, or any sanction from the NFL or the stadium. If a date needs venue approval, that gets scoped in the brief.
Why a food truck works for large-event weeks
Los Angeles gets tight during a week like this. Venues fill up, traffic stacks, and a build that stays in one place can only reach the people who make it there.
A wrapped food truck can move. Your brand can be at a morning event in one part of town and an evening event in another, without standing up a new kitchen each time. The truck is the billboard and the service line. Guests walk up, order, and leave with the food and the campaign in the same stop.
That only works if the operator already knows this market: permits, parking, power, and how a service line runs when the city is packed. We've operated here since 2010, and we cook elevated Cali-Mex food, plus bold Mexican, Asian, and Mediterranean flavors, to order on the truck.
What we handle
A large-event activation uses the same setup as our other brand activations. For the wrap itself, see custom food truck wraps for brand activations.
- A full vinyl wrap of our truck in your brand, not a wrap on a truck you own
- A custom menu tied to the campaign
- Branded staff and an on-site lead
- Permits and logistics
- Day-of arrival, service, and teardown
You get a fixed scope after a short brief. We don't publish a price on this page, because the quote depends on the wrap, the menu, the dates, and where you need us.
Planning timeline for February 2027
A basic activation needs about 3 weeks at minimum. A fully wrapped truck with a custom menu typically takes 6-8 weeks from the brief to event day.
For Super Bowl week, start earlier than that. The city is busier, and permit demand is higher. If you want a full wrap ready for the week of February 14, 2027, don't wait until the 6-8 week mark to start the brief. We can sometimes move faster than the usual window, but only if we confirm it for your dates. We can't promise a specific February 2027 date until we scope it.
Start with the form on our brand activations page or a catering request, or call (949) 232-0690.
Other large Los Angeles events we support
Super Bowl week is one kind of large-event calendar. The same model works for other busy stretches in Los Angeles, the kinds of activations already on our hub:
- Festival and experiential dates, including work like the Simplot tour that ran through Coachella VIP and major food festivals
- For-Your-Consideration and entertainment campaigns, like the Amazon Freevee Jury Duty FYC activation
- Sports and tour activations, like the Los Angeles Rams Kick Off the New Era tour
- Product launches, office and corporate experiences, premieres, and pop-up moments
We also cater festivals and public events as a standalone service, which you can see on our festival catering page. For regular catering in this market, here's Los Angeles catering. And if you only need the truck as The Lime Truck, not a custom wrap, that's a food truck rental.
FAQ
Plan your Los Angeles activation
If you're coming to Los Angeles for Super Bowl week or another large event, and you want your brand on our truck, tell us the dates and the goal. We'll tell you whether it's a fit and what the rough scope looks like. Start early for the week of February 14, 2027, so the wrap and permits have time to land. Our minimum is 50 guests, and a 50% non-refundable deposit holds your date.
Plan your activation or Get a Quote. Or call (949) 232-0690.