Custom food truck wraps for brand activations
A food truck wrap for a brand activation is a full vinyl wrap of our own truck in your brand, then rolled out at your event with the menu, staff, permits, and day-of service included. You do not need to own a truck, and you do not need to find a wrap shop for one. The Lime Truck puts your brand on our truck and runs the activation from the first brief through teardown.
We've cooked on trucks in Southern California since 2010, founded by chef Daniel Shemtob. We're two-time Food Network Great Food Truck Race champions, including the All-Stars Champion of Champions. The food is elevated Cali-Mex cooking, plus bold Mexican, Asian, and Mediterranean flavors, and we can build a custom menu around your brand.
2010
Since 2010
2x
Food Network champions
50
Guest minimum
6-8
Weeks for a full wrap
Your brand on our truck (not a wrap on a truck you own)
This is the part people mix up, so here it is plainly.
If you already own a food truck, or you're buying one, and you want vinyl put on that vehicle, that is not what we do. We don't wrap trucks that belong to someone else.
What we do is put your brand on The Lime Truck. We design and install a full vinyl wrap on our truck, then show up at the activation with the crew, the food, the permits, and the day-of execution. Your guests see your brand from the moment they walk up. When the event is over, you leave with the photos, and we take the truck back.
If you're comparing this to a food truck rental, the difference is whose brand is on the vehicle. A rental is our truck, looking like The Lime Truck, cooking for your party. A wrap activation is your brand on our truck, built as part of a campaign.
What a full wrap activation includes
You work with one operator, under one contract. Here's what that covers.
Wrap design and install
You or your agency own the brand vision. We collaborate on the design, then handle production and the full vinyl install on our truck. We work from your brand guidelines so the truck matches the rest of the campaign.
Custom menu
We build a menu tied to your brand or event theme. That can mean branded tacos, a sampling setup, or a fuller spread. We accommodate vegan, vegetarian, and gluten-free guests, and we can work with other brand-specific dietary needs. You approve the menu, then you taste it before the event.
Branded staff
The crew on the truck wears your brand. Guests see your campaign from the second they approach, not a generic food-truck uniform. We train the service team and have an on-site lead for the event.
Permits and logistics
Venue permits, health department coordination, parking, and power are part of the job. We handle that operational layer so it isn't sitting on your event producer the week of the activation.
Day-of execution
We arrive, set up, serve, and tear down. Your team can stay focused on the activation itself. We focus on the food and the truck.
How the process works
It follows the same three steps as our other brand activations.
01
The brief (15-30 minute call)
You tell us the brand, the date, the audience, and the goal. We tell you whether it's a fit and what the rough scope looks like.
02
Design and scope (1-2 weeks)
We co-design the wrap, build the custom menu, and lock in permits and logistics. You get a single fixed scope.
03
Execute (event day)
We show up, serve, and tear down. You get the photos and a post-event recap.
Where we run wrap activations
Our primary area is Greater Los Angeles, Orange County, and San Diego. We also travel beyond Southern California for the right engagement. Past work has included a Fiji Water charity activation in Singapore and a year-long Simplot national tour.
If the activation is in Los Angeles, you can also see our Los Angeles catering page for how we work in that market day to day. For festival-style dates, festival catering is the related service.
Planning around Super Bowl week or another large Los Angeles event? See Super Bowl and large-event brand activations.
Brands we have wrapped
These are activations already public on our brand activations page. Newer wrap jobs are not named here until they're cleared to be public.
- Los Angeles Rams, Kick Off the New Era tour
- Nike RUN drone-show activation
- Simplot national sampling tour, including Coachella VIP
- Amazon Freevee, Jury Duty For-Your-Consideration campaign
- Fiji Water charity activation in Singapore
- United Healthcare multi-engagement client tour
- Justworks business development tour in Los Angeles
The full stories live on the brand activations hub.
FAQ
Plan your wrap activation
If you have a campaign date and want your brand on our truck, tell us about it. We'll let you know whether it's a fit and what the rough scope looks like. Our minimum is 50 guests, and a 50% non-refundable deposit holds your date.
Plan your activation or Get a Quote. Or call (949) 232-0690.