BRAND ACTIVATION FOOD TRUCKS · CUSTOM WRAPS · END-TO-END EXECUTION

    We wrap our trucks in your brand. Then we roll it out.

    Custom-wrapped food trucks for brand activations across Los Angeles and beyond. The LA Rams, Nike, Simplot, Amazon Freevee, Fiji Water, United Healthcare, and Justworks have all turned our food trucks into a moving piece of their brand. We handle every layer — truck, wrap, custom menu, staff, permits, day-of execution — under one contract.

    Plan Your ActivationSee Past Wraps ↓
    The Lime Truck Los Angeles Rams brand activation food truck — fully wrapped vinyl design featuring Rams running back Todd Gurley, 'Kick Off the New Era' campaign signage, and the September 10 LA Memorial Coliseum season opener date. Two-month branded fan tour produced and operated by The Lime Truck.

    WHAT WE DO

    One vendor. Full execution. Zero scramble.

    Most brand activations involve six vendors stitched together: the truck, the wrap, the food, the staff, the permits, the logistics. We are all six.

    For 16 years we've operated The Lime Truck — winners of Food Network's Great Food Truck Race and Great Food Truck Race: All-Stars Champion of Champions — across Southern California and beyond. We've wrapped trucks in client brands for two-month NFL fan tours, year-long CPG sampling programs that ended in grocery distribution, B2B client visits across multiple cities, and international charity events as far away as Singapore.

    You give us the brand, the date, and the goal. We give you back photos your team will keep posting for a year.

    The Lime Truck's own self-branded food truck — three-truck fleet, Food Network Champion of Champions credentials displayed, base configuration before brand wrap installation. Owned and operated by The Lime Truck since 2010.Los Angeles Rams branded food truck activation showing 'Kick Off the New Era' campaign signage and Rams Food Truck branding for the season opener at the LA Memorial Coliseum

    Our base truck (left) becomes your brand (right). Same vehicle, full custom wrap, end-to-end production.

    WHY THE LIME TRUCK

    The most experienced brand activation food truck operator in Los Angeles.

    Most "branded food truck" operators in LA rent trucks from a fleet and stitch the rest together for each gig. We own our trucks, employ our service teams, run our own commissary kitchen, and have operated continuously since 2010. When a brand commits to a multi-week or year-long activation, that operational depth becomes the difference between a campaign that ships on every date and one that quietly falls apart in week three.

    Three structural advantages we bring to every brand activation:

    16 years of operating history

    Founded in 2010 by chef Daniel Shemtob. Food Network Champion of Champions. We've been here longer than most agencies that book us.

    Multi-truck fleet, owned

    Three event-grade trucks in our fleet. We can run concurrent activations in different cities, run a multi-truck installation at a single event, and swap if a vehicle issue threatens an event date.

    End-to-end under one contract

    Wrap design, production, install. Custom menu development. Trained branded staff. Permits and venue coordination. Day-of execution. One contract, one team, one point of contact.

    Our founder literally wrote the book on the food truck industry.

    Food Truck Mogul, by Lime Truck founder Daniel Shemtob, is the operating playbook behind 16 years of brand activations, catering programs, and multi-truck operations. The same playbook your activation runs on when you hire us.

    BRANDS WE'VE ACTIVATED FOR

    Some of the brands that have ridden with us

    LA RAMSNIKESIMPLOTAMAZON FREEVEEFIJI WATERUNITED HEALTHCAREJUSTWORKS

    FEATURED ACTIVATION · NFL

    Los Angeles Rams

    "Kick Off the New Era" — two-month season opener tour, launched by Danny Trejo

    When the Rams returned to Los Angeles, they wanted a fan-facing tour that turned the season opener into a city-wide cultural moment. We produced a full vinyl wrap around their "Kick Off the New Era" campaign featuring running back Todd Gurley and the September 10 home opener date, then deployed the truck on a two-month tour hitting Rams fan locations across LA County. Danny Trejo personally kicked off the activation. The Rams went on to sell out the home opener against the Colts at the Los Angeles Memorial Coliseum to a crowd of 50,000+. The activation is one of the more-photographed pre-season fan tours in recent LA sports history.

    The Lime Truck Los Angeles Rams brand activation — front view of fully wrapped 'Rams Food Truck' showing 'Kick Off the New Era' top banner promoting the September 10 Colts vs Rams season opener at LA Memorial Coliseum
    The Lime Truck Simplot brand activation — Crav'N Fresh neon green branded food truck wrap with 'Prepare to Taste Potato' messaging and crinkle-cut french fry imagery for the Simplot CPG sampling tour

    ROI STORY · CPG / FOOD

    Simplot

    Year-long national activation: Coachella VIP → grocery aisles

    Simplot needed more than a marketing campaign — they needed to prove product-market fit at scale before pitching national grocery chains. We ran a one-year activation for their Crav'N Fresh frozen potato product line, getting custom-branded trucks into Coachella VIP, major food festivals, and brand-marketing events nationally. The truck wasn't just sampling — it was a measurable distribution channel that produced the proof points Simplot's sales team needed. By year-end, Simplot's product landed in grocery.

    EXPERIENTIAL AT SCALE · APPAREL

    Nike

    RUN — full-spectrum brand moment, branded truck anchored a synced drone light show

    Nike doesn't activate halfway. For their RUN campaign, our truck became the ground anchor of a multi-element production — full neon wrap matching the campaign identity, fueling thousands of attendees, all timed to a synced drone light show forming the Nike logo overhead. We wrapped the truck, staffed the service, and executed alongside Nike's production team for one of the most-photographed brand moments of the campaign. The kind of activation that travels on social for weeks after the event ends.

    The Lime Truck Nike RUN brand activation — fully wrapped neon green Nike truck on the ground with synced drone light show forming the Nike swoosh and RUN logo overhead, large crowd photographing the moment
    The Lime Truck Amazon Freevee Jury Duty brand activation — black and blue branded food truck wrap featuring the Jury Duty cast photo, 'Outstanding Comedy Series' messaging, FYC Emmy campaign branding, and QR codes for streaming

    ENTERTAINMENT · STREAMING / EMMY FYC

    Amazon Freevee — Jury Duty

    For Your Consideration Emmy campaign on wheels

    When Amazon Freevee ran their Emmy "For Your Consideration" push for Jury Duty, the truck became a mobile billboard for the cast — full wrap with the show's identity, cast photography, and QR codes routing voters and fans directly to streaming. Deployed across LA during Emmy voting season. Hollywood uses our trucks as much as CPG and sports brands do — premieres, FYC campaigns, press junkets, all on the truck.

    B2B PIPELINE · SAAS

    Justworks

    "Benefits, Payroll, HR, Compliance, & (for a limited time) Free Coffee."

    Justworks wanted to grow their Los Angeles B2B pipeline with a creative outdoor presence — something digital marketing couldn't deliver. We produced a custom Justworks truck wrap with a single-line value prop and a free coffee hook, then deployed it in front of target SMB accounts in LA's startup-dense neighborhoods. The activation generated qualified meetings with prospects Justworks couldn't reach through traditional channels — proof that brand activations work for B2B SaaS, not just consumer brands.

    The Lime Truck Justworks brand activation — blue branded food truck wrap on a Los Angeles street with full Justworks brand identity, value prop messaging, and 'Free Coffee' activation hook

    Other brands we've activated for: United Healthcare (two separate multi-month B2B client-visit programs), Fiji Water (international charity activation in Singapore — proof we travel for the right gig), and additional Nike work including a leadership offsite where Nike employees worked the truck themselves.

    "We needed an activation partner who could keep up with a calendar that ran from Coachella VIP through every major food festival in the country — and execute consistently across all of it. The Lime Truck team handled every layer. By the end of the year, our product was in grocery. The truck wasn't just a marketing vehicle — it was a sales channel."

    — STAN, SIMPLOT

    FULL EXECUTION

    Six layers. One contract. One point of contact.

    1

    The Truck

    Three trucks in our fleet, all photo-ready and event-grade. We bring the right one for your footprint and brand.

    2

    The Wrap

    Full vinyl wrap designed around your brand guidelines. We work with your team or your agency on design, then handle production and install.

    3

    The Menu

    Custom menu development tied to your brand or event theme. From branded tacos to multi-station experiences. We build, you approve, then you taste before the event.

    4

    The Staff

    Branded uniforms, trained service team, on-site lead. Your guests see your brand from the second they approach.

    5

    Permits + Logistics

    Venue permits, health department coordination, parking, power. We handle the operational layer so nothing falls through on event day.

    6

    Day-of Execution

    Arrival, setup, service, teardown. Your team focuses on the activation; we focus on the food and the truck.

    USE CASES

    What brands hire us for

    • Product launches

      CPG brands putting product in front of an LA audience in a memorable, social-shareable way.

    • Sports activations

      Game-day partner activations, fan zone setups, team marketing tours.

    • Office events + corporate experiences

      Tech and entertainment companies bringing branded experiences to employee events and partner days.

    • Studio + entertainment premieres

      Movie, TV, and music release events that need a branded food experience.

    • Festival + experiential marketing

      Multi-day activations at music festivals, fashion events, conventions.

    • Pop-up retail moments

      Brand-meets-food collaborations where the truck IS the storefront.

    HOW WE WORK

    From brief to teardown

    01

    The brief (15-30 min call)

    You tell us the brand, the date, the audience, the goal. We tell you immediately whether it's a fit and what the rough scope looks like.

    02

    Design + scope (1-2 weeks)

    We co-design the truck wrap, build a custom menu, lock in permits and logistics. You get a single fixed scope with no surprises.

    03

    Execute (event day)

    We arrive, set up, serve, tear down. You get the photos and the post-event recap. Most clients book us for the next one within 60 days.

    COMMON QUESTIONS

    FAQ

    Looking for food truck catering instead? See our catering page.

    Got a brand moment coming up?

    Tell us about it. We'll let you know within 24 hours whether it's a fit and what the rough scope looks like.

    Or call us directly: (949) 232-0690

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