BEST SELLER
A BOOK BY DANIEL SHEMTOB
Ready to start building a food truck empire? Food Truck Mogul is more than a memoir—it's a blueprint for turning passion into purpose. In this book, our founder Daniel Shemtob pulls back the curtain on his journey from a scrappy startup to an award-winning brand, sharing the highs, lows, and everything in between.
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WHAT'S INSIDE
Whether you're dreaming of launching your first truck or scaling an existing fleet, Food Truck Mogul covers everything from finding your niche and building a brand to navigating permits, managing operations, and winning loyal customers.
The Origin Story
How The Lime Truck went from a single truck to a nationally recognized brand — and what you can learn from the journey.
Business Blueprint
A step-by-step guide covering everything from writing your business plan to choosing the right equipment and location strategy.
Lessons from the Road
Real stories about the wins, failures, and hard-earned lessons that shaped one of America's most famous food trucks.
ABOUT THE AUTHOR
Daniel Shemtob is the founder and CEO of The Lime Truck, winner of Food Network's The Great Food Truck Race. With over a decade of experience in the food truck industry, Daniel has built one of the most recognized brands in the business and now shares his insights to help the next generation of food truck entrepreneurs succeed.
AMAZON REVIEWS
A Startup Must Read!
If you're considering diving into the exciting world of food trucks, Food Truck Mogul: Business Startup Guide is a must-read resource. This book offers a thorough, step-by-step roadmap for aspiring food truck entrepreneurs, covering everything from initial planning to daily operations.
— LB
An Inspiring Journey of Resilience and Entrepreneurship
What makes this book particularly compelling is Daniel's raw honesty about his struggles. He doesn't just share the highlights - he opens up about his lowest moments and the obstacles he faced. The book goes beyond just business advice - it's a testament to the power of resilience and staying true to your vision even when things get tough.
— Daniel S
Ultimate Startup Guide
Inspiring and practical guide for anyone dreaming of starting a food truck business. With clear advice, it equips you with everything needed for success. Its real-world examples and encouraging tone make it both informative and motivating—a must-read for aspiring food truck entrepreneurs!
— SS
Great info and entertaining read
Was a great read being in the food truck business for over a decade still learned from Food Truck Mogul. Also loved the recipes and chapter recaps.
— Frank Torres
The enthusiasm is moving and amazing!
The Lime Truck is for anyone who has a good idea for business, for life, for having something even more that matters to them. It's about doing what you love that makes you happy and fills you up. As I was reading it, I kept thinking of things to talk to my business partner about.
— Michael H.
Epic fast read with great business insights
Loved it. Very fast and great read and some great takeaways I can apply to my entrepreneurial journey.
— JonJonT
READY TO BECOME A FOOD TRUCK MOGUL?
Get your copy today and start building your food truck empire.
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